LOLAANDGRACE BY SWAROVSKI
BRAND MANAGEMENT AND E-COMMERCE
Digital fashion – digital first!
lolaandgrace is Swarovski’s up and coming fashion jewelry brand, which targets a younger audience and offers fashionable jewelry trends. cyperfection developed the start-up’s first steps in digital space, accompanied its sparkling web presence through all collections and seasonal promotions, established an online shop and finally, was responsible for a more mature branding relaunch.
The challenge – the brief.
From start to finish – cyperfection‘s task was to introduce the start-up to the web. We applied the principle of “Digital First” from the onset. After all, what better way to target a youthful audience than via digital channels. Establishing a digital brand.
- Generation of sales
- Announcement of the brand lolaandgrace
The target group
Am I Lola? Am I Grace? You don’t just buy any ring or bracelet, but the image that goes along with it. The fashion jewelry brand lola and grace by Swarovski embodies a unique style and reinvents itself with each collection – even in digital space. This is why the user never stops experiencing new interactive experiences.
Glamorous digital experiences.
The responsive fashion website with an integrated online shop and an Instagram style community #makethemoment offer a glamorous place to find out about new styles and products and to make a purchase.
All over again.
Whether a virtual trip through Europe on Facebook, the style community #makethemoment associated with Instagram or the interactively explorable Gift Guide – the internet-savvy, young target group is constantly experiencing the brand afresh. cyperfection carried out promotions and social media campaigns that encouraged the community to participate over a course of weeks, which significantly helped to raise awareness of the fashion jewelry brand.
A brand matures.
Following the repositioning of the lolaandgrace brand, more mature target groups were also addressed, and digital communications were relaunched accordingly.
Another essential requirement for the relaunch was the creation of a complete online presence for the mobile world in order to enable visitors with different end devices to surf the sparkling fashion jewelery world quickly and comfortably.
- Branding (digital first)
- Concept development
- Communication strategy
- Campaign development
- Content & social media strategy
- Technical implementation (responsive)
- Implementation of marketing measures (SEO and SEA)
Interactive experiences with the help of the complete keyboard of the digital world continuously offer the young target group new points of contact with the brand.